Pros: It's FREE!
Cons: It ain't gonna promote itself.
Still, it's pretty sweet.
Rather than jumping into a webstore which you have to pay monthly hosting fees for, one of these free malls may be a nice way to start. Promote it on your existing site, use banner exchange programs and other free means of advertising, and look at the Straight Dope blog for suggestions and caveats about other forms of advertising.
Happy e-marketing!
Cie
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